By Staff Reporter, Ndola
Jive FM radio in Ndola and Prime Television have signed a historic memorandum of understanding which will
see some programs that are aired live on prime television simultaneously airing on Jive FM and selected programs that air on Jive FM Radio will see a birth on Television.
The two media houses collectively agreed that they will be working together by exchanging innovative ideas; producing and advertising content on behalf of each other.
And Jive FM Radio Head of Marketing Zenga Nyirenda said the partnership is unheard of for a non-pay television station to partner with a privately owned Radio station adding this something that has never been seen before in the media industry in Zambia.
Mr Nyirenda pointed that the partnership
offers a new platform for Jive FM as a Radio and Prime Television as a growing brand on the Copperbelt as well writing off the norm that different Media houses cannot work together.
Meanwhile Prime Television Copperbelt Bureau Manager Evans Kennedy Banda said the partnership has come at an opportune time as it will not only benefit the two parties but create a wider platform for the local people and business community at large.
No comments:
Post a Comment