By Staff Reporter, Lusaka
The Media Institute of Southern Africa (MISA) has distanced itself from the recently held ‘Zambia Radio Awards’ at a shopping mall in Lusaka on Friday, 16th December, 2016.
MISA Zambia Chairperson, Hellen Mwale
says it has come to the attention of the institution that award recipients were given an impression of the awards being organised in partnership with MISA, with some award recipients still awaiting certificates to be purportedly issued by MISA Zambia.
“We are also in receipt of complaint letters from some of the award recipients regarding the award ceremony and adjudication process, with some of the recipients returning the awards presented to them,” she says.
Ms Mwale says at no point was MISA involved in the organisation or
adjudication of the said awards as the only awards the institution runs are the annual MISA Zambia Media Awards, which are a flagship of the organisation held every year in April since 2002 at a national event which is widely publicised with transparent adjudication and partnerships
with major stakeholders.
She says the institution therefore indemnifies itself from any alleged
obligations as intimated by some award recipients given the false impression created at the Zambia Radio Awards.
“We wish to call on all organisations looking to hold media awards to undertake serious consultations and partnerships
to avoid sowing division and embarrassing the entire media fraternity in the country. In future, it will be important for the media fraternity to consider a comprehensive awards ceremony that encompasses all media awards ceremony as opposed to the current situation where some organisations
still hold their own awards for a single category.
“Our interest is the promotion of high standards in the media as a safeguard of the media’s public responsibility in the
quest to promote and protect media freedom and the freedom of expression,” says
Ms Mwale
Ms Mwale further says MISA remains open to collaborations for the 2017 Annual National Media Awards which cover over 20 award categories across print, radio and television.
“We therefore wish to call upon corporate, civil society and other organisations working in specific sectors to come on board and ensure their sectors are represented in the awards which aim to promote professionalism and excellence in the media industry,” she says.
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