The best way to get potential customers or investors is through marketing
your business and getting your name out there, However marketing your
business doesn’t always have to be the most expensive it just has to be
effective and impressive grabbing your customers attention fast.
Promotional gear
Businesses tend to overlook promotional gear when it comes to marketing
but trust me people love freebies. When a new customer joins your
business you should consider giving them a freebie to simply say
“Welcome to the family!” it’s even better when the freebie is related to
the products that are related to your products or services. E.g. if you own
computer repairs store consider giving new clients a USB with the stores
logo on there its good branding and it’s a good way of later reminding the
client about your services and also sharing your great service with others.
List your business on directories
Listing your business on local directories is a great way of marketing and
getting your name out there and most directories are free to get listed on.
You need to be able to sell your business in a few words, give your contact
details and of course your website so potential customers can see more of
what your business is about.
Social media
The power that social media has right now is growing by the day. Social
media can immensely influence the growth or the closing down of the
business. Use it but don’t abuse it as a marketing strategy. Start a page for
your business, share your specials and new products with clients allow
them to also interact and share their compliments and complaints about
the business. There’s a bit of market research in the mix.
Customer service
The best way to get the word out about your business is word of mouth of
course! Your customers are the best way to have people in the community
talking about your business and recommending your services to others.
Best way to get word of mouth is to give your customers the best service
you can to keep them satisfied and coming back.
Ask for referrals
Another great idea is asking your customers for referrals. You can always
give your customers a freebie when they bring in a new customer for you,
that new customer then also brings in someone you and the train
continues. It’s good marketing and gets the family growing quicker.
A website
The internet is your friend, use it! (This does not apply to your human
friends please, you need them!) Developing sites nowadays can cost you
almost nothing if you use the right resources so there’s really no excuse
for not having a website. Get a website and regularly update it as the
business grows, it’s great thing to have a website but it’s useless to
customers if you don’t update.
Network
Rival businesses aren’t always a bad thing to have in business. You should
network with business that are in a similar business that you are in they
can be of great use. You can help each other in more cases than none.
Maybe when you’re out of a certain product you can refer your customer
to the next best rival and they could do the same. If they are the better
rival you can business advice from them and understand how they got to
where they are today.
Get the attention of the press
Once again word of mouth! Get your business on radio news, newspapers
etc. Get the best means of sharing information in your hands. Also request
for an interview on radio stations and get your employees out there talking
about your business.
Youth Villagep
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