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| Alison Ngibuini |
Alison Ngibuini gave up her job with an advertising agency to pursue a
passion in producing Kenyan-made soap operas. She was getting
increasingly disturbed by the huge number of Nigerian, Mexican and other
foreign dramas dominating the Kenyan scene and decided to pursue an
opportunity in producing Kenyan programmes for the local audience.
Using money she had saved up during her employment with the ad agency,
Alison set up Al Is On Productions sometime in 2003 with the weight of her
advertising experience and marketing background firmly behind her.
The great thing she loves about her business is that it’s very flexible and she
only needs a telephone and computer to operate. As a Small starter, she
worked out of her house in the early days of the business which has now
grown into a complete studio with its own staff and a large number of
affiliated freelancers. p
Alison also does a lot of TV Commercial advertising jobs for clients. She is
credited with a number of successful productions including the Zain Africa
Challenge, Mali (a Kenyan drama series) and Siri (an education-
entertainment series that focuses on HIV related issues and the position of
women in Kenyan society).
Alison’s believes her determination not to return to paid employment kept
her focused on achieving success in her new business.
Have you been using your paid employment as an excuse to suppress your
dream of becoming an entrepreneur? What are you going to do about it?
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