Africans consume up to 40 percent of bananas produced in the world every
year. Like maize, rice and wheat, bananas are one of the most important and
widely eaten food staples in East Africa. Kenya, Uganda, Tanzania, Rwanda
and Burundi are among the world’s largest producers and people in these
countries eat up to 400 kilograms of bananas every year – the highest
consumption rate in the world! Despite this huge demand and market, many
smallholder banana farmers in Kenya do not make enough money from their
harvests due to poor storage, wastage and exploitative middlemen. In just
three years, Eric Muthomi, a 27-year old law graduate has built a successful
business from solving the banana problem in Meru, his Kenyan hometown.
This article tells the inspiring story of this young man and his brilliant idea
which has won several awards and placed him on the 2013 Forbes List of
Best Young African Entrepreneurs.