By Amy Cosper
"Ideas, my dear, are a dime a dozen. Execution is not. Execution is
the thing—it is rare and it is revered. The idea is not. There are many
ideas and far fewer successful executions.”
So sayeth the wise and bloviating, some would call seasoned CEO, speaking in a half-baked English accent one morning over salty eggs and exceedingly strong conference coffee.
First
things first: Do not call me “dear” or “kiddo” or anything other than
my name—especially over salty eggs. It makes me cranky.
And yet,
this man annoyed me more with his perceptions about ideas. Those kept me
up longer than the shitty coffee. Ideas vs. execution. Is that really a
debate? We’ve always believed new ways of thinking will change the
world. What is this thought that ideas are trite? What about disruptive
thinking, new ways of seeing? We hold these ideals dear.
This
brief conversation had its roots firmly anchored in the topic of
M&A—when to sell, when to buy and who the management team should be.
Beyond the obvious talk of the role of lawyers and brokers, the
discussion rubbed me the wrong way. The thinking that new ideas are
simply distractions that cost money and can possibly be setbacks gave me
a stomach ache. And it did so because I disagree. I would submit: New
ideas are not only important, they are golden.
Around our tiny
entrepreneurial bullpen, we celebrate ideas. We embrace them. Not only
the ideas for new businesses and startups and the wacky ways the human
brain imagines, but the ideas that will take your company in a new
direction: product lines, marketing—whatever. New ideas are what make
the world of business much more than business. They keep things dynamic,
fluid and interesting. They make for great stories. They create
legacies and lay the foundation for the next generation.
The
Renaissance is flush with such lessons. Leonardo da Vinci was an
inventor, a writer, a mathematician, an architect, a painter, a
sculptor—the list goes on and on. He was persecuted for his new ways of
thinking and seeing. He was one of the first great experimenters (and,
quite possibly, one of the earliest entrepreneurs). He never stopped
thinking, exploring and challenging conventional wisdom. At the time,
some of his work was considered perverse and unnatural, but he kept
conceiving, and he kept documenting his ideas. He broke down barriers.
Your
new ideas and new approaches are what make you part of a new cultural
and economic renaissance. That’s why we are happy to give you our Ideas
issue. We hope it inspires you.
Source:Entrepreneurs
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