Sylvia Banda has been working to combat the low demand for locally produced,
traditional food in Zambia by creating entrepreneurial hubs that guarantee
markets for these goods and by fostering an appreciation for local food in
both rural and urban areas.
In this way, she has tackling the high levels of
poverty in rural Zambia and facilitating the economic and social
development of smallholder farmers by encouraging a shift from
subsistence farming to commercial farming of local food.
Sylvia founded SFS in 2005 to provide an efficient and viable avenue for
enhancing economic empowerment of rural smallholder farmers. Because
of the legal structure in Zambia, Sylvia had to set up her organization as a
for-profit in order to be allowed to conduct business with local farmers
and connect them to markets in the Zambian context.
Sylvia’s entrepreneurial qualities surfaced in high school when she could
identify business opportunities to design and sell clothes to her classmates
or prepare recipes and offer them to the school kitchen.
Born in a family
of seven girls and one boy, she set her mind at a very early age that she
wanted to be her own boss. With her passion for food, she studied catering
and then got a job at a Lusaka-based Catering Institute.
When later she
was deployed to a Human Resources department instead of the kitchen,
she felt misplaced and this pushed her to start her own catering business
albeit with no start-up capital. Out of the 30 students in her catering class,
Sylvia was the only one who had made ap business career out of it, a
testament to her passion for the food industry.
Her small catering/restaurant business was set up in 2002 as a one-woman
show, with Sylvia as the only employee. With no capital, she had to
borrow raw materials (cooking oil, vegetables, etc.) from her kitchen at
home. She did not even have furniture on her first day such that her first
customers ate while standing. This did not dampen her enthusiasm - her
creativity made her think fast and she proudly announced to her customers
“This is a standing buffet, feel free to mingle and network as you eat!” her
business rapidly grew and after three years was running 16 canteens for
corporate clients but wanted to fulfill her passion for transforming food to
reach its full social and economic potential.
So she handed over the
management of the catering business to her husband and founded Sylva
Food Solutions (SFS), a social mission driven innovation business hub, in
order to promote local Zambian food.
Her interest was ignited by her frustration at seeing how imported food
was being promoted and consumed by most people especially in the urban
areas.
To Sylvia, this was unfair, as most of the imported food has less
nutritional value and diversity in taste as compared to local food that is
also cheaper. This, coupled with the plight of poverty of the rural
smallholder farmers, moved her to focus 100 percent of her time and
energy to empower local farmers economically and promote local
Zambian food.
Her passion to promote local food and contribute to the
rural economic development agenda of Zambia has also pushed her to be a
role model in Zambian business circles, locally and in the international
CO and donor sectors. Driven by the philosophy ‘Finish what you start,’
Sylvia sees SFS in the next 5 years as a center of excellence for promoting
and marketing indigenous Zambian food to benefit rural smallholder
farmers and also as a reference point for other African countries.
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