His passion for anything sugarcane was inspired by his father who used
cane juice to make jaggery commonly known as sukari nguru. Delving
into the trade after finishing school, Odira has never looked back. He
initially sold sugarcane but a visit to Mombasa International Trade Fair
changed his fortunes. He stumbled upon an old friend who worked at the
Kenya Sugar Research Foundation who was showcasing sugar crashing
machines.
He decided to save and buy the machine.
He started processing peanut into butter and flour in 2003. He also
fabricated machines and improved their performance. The business picked
up well, which inspired him to venture into extracting sugarcane juice.
“It’s always hot in Kisumu and people inevitably cool down with a cold
drink. Many prefer sugarcane juice to other beverages,” he said.
After harvesting, he washes the cane and peels then passes it through an
extractor that crushes and spins it to remove the juice, which is then
mixed with a little water and flavours.
A half metre length cane can be produce up to two litres of the raw cane
juice, which can be refrigerated for storage, as with other juices. Also,
apart from the flavours, cane juice requires no additives or preservatives.
Mr Odira sells a cup of the juice at Sh50. He also mixes the juice with
ginger and lime to enhance its taste and medicinal properties, depending
on a client’s needs.
He sells a 250ml sachet of the juice at Sh10, making it one of the most
affordable healthy beverages in the market.
“People do not consume some products because they are unaware of their
health benefits. I am hopeful that this is going to be a good business line
for me,” he said.
The juice is cheaper in Kisumu, compared to other Kenyan towns, due to
the abundance of sugarcane in the area. A one-metre piece of sugarcane
can produce up to four litres of juice, which requires no additives or
preservatives and can be refrigerated.
Mr Odira said that he participates in various trade fairs through
partnerships with the Ministry of Agriculture and non-governmental
organisations keen on educating people on benefits of sugarcane juice.
The drink is nutritious and rich in minerals such as calcium and iron.
Chewing sugarcane is common in Kisumu both as a substitute for candy
and to quench thirst.
It’s also said to have an abundance of healthy properties. The juice cleans
kidneys and is a good remedy for sore throat and flu. Diabetics can enjoy
it without being concerned about soaring sugar levels. However, those
with type II diabetes should avoid too much of the juice. It also assists
with constipation because of its high potassium content. It lowers high
body temperatures during fevers. Regular intake of sugarcane juice helps
fight against prostrate and breast cancer.
The juice re-hydrates the body fatigued from heat and physical activity.
It’s also known to boost performance in athletes and manual labourers.
Sugarcane juice also helps in speedy recovery from jaundice. Odira’s
venture comes at a time when government has embraced sugar cane value
addition to assist farmers in areas without sugar mills grow the cane for
its juice rather than sugar.
The Kenya Sugar Research Foundation (Kesref), has already developed a
machine that extracts juice from sugarcane just like it happens in
mangoes and other fruits.
Sugar cane juice according to experts can be mixed with flavours from
different substances to make healthy drinks.
Farmbiz
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