By Staff Writer, Lusaka
The word “media” means many things to many people. Some hear the word and can’t help but to think about traditional media, such as newspaper and television. Others, however, are more inclined to focus on new media.
Regardless of your definition of media, the industry lends itself well to entrepreneurs.
If you have the desire to start a
business in the media and/or communication space, here are several ideas to consider:
1. Newspaper or online news portal
Despite the fact that the newspaper industry has taken a hit over the past
decades, there is still an opportunity to get involved (and make good money while you are at it).
2. Video production & editing services
When it comes to new media, it is
hard to ignore the power of online video content. There are many people making a good living creating video content
and distributing it online, such as via YouTube. Also mainly attributed to the social media craze, video
editing transitioned its market from professional clients to
amateur ones. Just look at YouTube and see how many
people are willing to pay for smooth video editing that only
professionals can offer.
3. Recording studios
Undoubtedly a niche
business, recording studios
saw the demands go up
three-fold in the last three
five years alone more than
the last couple of decades.
Social media and video
sharing sites have certainly stirred the inner performers in
millions of people around the globe, and you can have a
share of it.
Although a bit expensive with all the equipment and the
construction of the studio itself, the Return-of-Income (ROI)
is also high due to the naturally expensive service you can
offer.
4. Sound engineering services
......Because of the convenience of the service,
both in the part of customers and businessmen. This is a
knowledge-based business and it should not be hard to
start up for the adept ones. With just a couple of software,
you are good to open for business.
5. Events and social media management
Think of it as the modern
PR management. Almost
everyone – from politicians
to community leaders –
needs a good social media
reputation , and since this
surprisingly is not easy for
lots of people, you will
surely have clients lined in
front of you in no time. Companies and individuals often hire a public relations firm when they want to build or protect their reputation through the media. You probably know that most famous celebrities have a PR firm looking out for them. But did you know that many companies hire the same type of help?
6. Online entertainment portals
Think of it as the front-end of website management – of
websites dedicated to entertainment purposes such as
blogs and video-audio sharing sites. Web administrators
and back-end specialists (who are in-charge of the technical
works) often take care of this part as well. Unfortunately,
the creative side is often left out. Specializing in creative
services and web administration will give you the edge in
conquering this business.
7. Dance studios
Many dance studios earn just enough to keep them alive in
the entertainment industry. However, adding some flair of
showmanship will make the difference and spell your
success. Hire good choreographers who are knowledgeable
on the new dance styles and are innovative enough for
your studio to produce professional dancers. Dancers
nowadays are also using effects like lights and chroma
presentations so you may want to invest on them as well.
8. Corporate meeting planning
This is a more specialized type of event planning which
caters only to specific clients and reasons. Corporate events
nowadays are more flamboyant and tend to center on one
thing – entertainment.
9. Advertising clipping service
Old advertising clipping agencies are merely advertisement
clippers that focus on monitoring. Things
have changed and clipping services now specialize in media
research and information monitoring. If you know how to
monitor ads of competing products and know how to
strategically advise and analyze, you surely will succeed in
this venture.
10. Advertising agency
Ad agencies are no longer limited to print, radio and TV.
Internet has virtually unlimited capacity for ads, whether
legitimate or spam. So if you have an overactive brain, then
this business for you. If you have the knack for hitting
what’s entertaining with loads of “recall” power, you may
want to start this service. You may even make it big time
and be an internet superstar among ad and creative service
providers.
11. Website development
There is no digital advertisement without a website, and so
being a website developer is one lucrative idea for you in
the digital marketing industry. However there are several
requirements before being a website developer can start
bringing in money for you.
First off, you need to have basic design skills, as well as
basic equipment. As a website developer, you will also
need to register your domain name as well as host your
own website. Before approaching any client, you would
need to have a portfolio of your works so that your clients
know that you are capable. Once you can get enough clients
to develop a website for, the more revenue you will incur.
12. Mobile App development
Companies now find
mobile apps very useful in
helping to tap into new
streams of income,
especially as most
consumers make more use
of their smart phones and
tablets than desktops or
PC. If you are
experienced and can help one or two companies to custom
build a mobile app to their satisfaction, you might be
setting yourself up for more clients especially as your
satisfied clients will refer others to you.
13. Digital blogging
If you know so much about digital marketing or are also in
the process of learning, then you can become a digital
market blogger. Being a blogger allows you connect with an
audience daily, who will share your digital marketing
journeys with you. You would need to be consistent, stay
informed and keep up with the trends so as to impart
relevant information to your audience.
Once you create a wide reach with your blogs, you can
make money off your blogs as companies would want to
advertise on it.
14. Web content
Writing
Most digital advertisement agencies are usually on the
lookout for web content writer who can compose content
that is strictly for online consumption. This is usually due to
the fact that more web users are increasingly using the
internet due to advancing technologies.
However, this is usually a field filled with stiff competition,
and you might not make much starting out. However, if you
are consistent and deliver quality and niche contents, you
are likely to make enough money to make you wealthy.
15. Games developement
Game developers are those who design and create video
games for video consoles, computers, websites and
phones. As a game developer, you would be involved in not
only the conception but also the execution of the game
creation. You would also need to be proficient in
programming. Games developers have to work with
designers, graphic artists and producers so that the final
product can come out.
Most companies sometimes or brands might want to have
a game that they want to identify with their corporate
image or want to display adverts on certain popular games;
whatever the scenario, as a gaming developer as long as
you are on top of your game, you are sure to earn enough
money.
16. Graphics design
Graphic designers are those who usually have computer
design skills that can be used in creating advertisements
which are either used on offline and online media
platforms. The aim of graphic designers is to plan, design
as well as manage the production of visual communication
that is intended to convey specific messages.
As a graphics designer, you would need to constantly
update your knowledge and skills so that your client will
not only get the benefit but your business will benefit as
well by having a healthy bottom line.
17. Programming
Programmers usually work on projects as a whole and also
on areas that need improvements. Most times
programmers work closely with analysts and management
so as to fully understand the problem and its expected
outcome before translating the requirements into codes.
As a programmer, you will need to be extremely patient as
clients might usually change their minds in moments that
might not be convenient for you. However, it is a very
lucrative business and can earn you good money in no
time.
18. Text messaging consultancy
This is usually a form of advertisement that is limited to
mobile phones and tablets alone. Advertisements through
this form is usually via Short Messaging Service (SMS)
where the sender sends a message according to the limit of
the character allowed for phone devices or send a
Multimedia Messaging Service (MMS) where other than
characters, videos, audios or pictures could be sent as well.
This form of advertisement might be in use for companies
who have a limited budget and are trying to explore cheap
means of digitally advertising their business. As a
consultant, you would need to craft compelling messages
for your client so that it would spur clients into patronizing
your client’s product or just promote your client’s visibility.
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