'Power in the Purse Market Day' attracts 50 women entrepreneurs

By Staff Reporter, Lusaka 

A Stella project dubbed 'Power in a Purse Market Day' took place yesterday at 8 Nalikwanda Road, Woodlands and attracted atleast 50 women entrepreneurs. 

Micheal Sata’s daughter Stella Sata-Rukayi, the pioneer of the initiative describes it as a fun filled day of shopping where one can come and enjoy great bargains from women owned or women led businesses. 

She says the initiative is aimed at empowering women with the skills, knowledge and abilities to become financially free and increase their incomes through various ways including providing them with a market place for their goods and services. 

During the event Stella said she was impressed by the turn out at the first ever Power in the Purse event adding that she would work hard to ensure that at the next event to take place on 1st July, 2017, women will be exposed to potential investors for their businesses. 

“Considering it was the first event we did, I was happy with the turn out but I hope to increase our reach by advertising extensively for the next one in order to give vendors the ability to make more sales. Zambian women definitely need to have such platforms and to take advantage of such opportunities in order for them to have more people having access to their goods and services. This will allow them to achieve their desired financial freedom and realize the Power in their Purse. For the next one, we hope to attract some potential investors who would like to invest in the young women’s business. We want it to be a market day for women to showcase their work but also for them to look for funding,” said Stella. 

And Fulare Kabamba who emerged vendor of the day; selling K5,000 in clothing, said the event made it possible for vendors to penetrate other markets. 

“I was selling UK suits, dress and office shirts. It is a very good initiative. It actually provided a platform that us women need to penetrate certain markets. It is difficult to depend on credit business. We actually need this market to improve our business on cash turnover,” said Kabamba.